Faculty of Marketing carries out roundtable in order to celebrate Marketing professional day

Knowing one’s target audience and their needs is key for the development of any company or product. With technological and communications advances, such necessities got even more evident and became one of the main elements of study. With this in mind, the Faculty of Marketing of the University of Rio Verde promoted, this Monday, May 8, a roundtable in celebration of the Marketing professional day.

Approaching the theme of “Conversations on Marketing in the Digital era”, the conversation happened in the auditorium A of the Convention Center and had the special participation of UniRV’s Coordinator of the Department of Relationships and New Businesses, professor Dr. Leninne Freitas; of the partner in the ZIG Agency, Sávio Barra; and the Marketing Coordinator for Planalto Case IH, Kamilla Cortinove.

Being mediated by professor Ricardo Balieiro, the laid-back event tried to emphasize experience exchange and promote networking between professionals in the area, course academics and the institution’s teaching body. “This is a profession that is in constant evolution, thus, we are happy to promote a conversation that gathers several alumni of our University and that are working in the are and making a difference in our daily lives with creativity and dedication”, commented the director of the Marketing course, professor Me. Kerla Cristina Parreira Lima.

During the roundtable the guests shared their experiences in several sectors and highlighted the importance of innovating and making a difference in the activity they do. They also mentioned that it is necessary to always be aware of the market and what it demands.